In The Rough: The Business Game of Golf
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Video #3: “No one makes a golf club like we do” television campaign  

This 1992 promotional video produced by PGA TOUR Entertainment showcased the playing career of Ben Hogan, the founding of the Ben Hogan Company and its sponsorship of the Ben Hogan Tour. Also that year, seven new groundbreaking ads were created by the company starring Ben Hogan. The tag line, “No one makes a golf club like we do” would prove to be the most effective ad campaign ever produced by the Ben Hogan Company. Credit: Courtesy of PGA TOUR, Inc., and the Ben Hogan Golf Equipment Company. Footage provided under license by PGA TOUR Entertainment ©2016PGA TOUR, Inc. All rights reserved. 

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David B. Hueber, Ph.D
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Ponte Vedra Beach, FL 32004


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